Every year, Pantone announces the Color of the Year, influencing fashion, interior design, branding, and packaging trends worldwide. For 2025, this color is set to inspire innovation in food, beverage, cosmetics, and gift packaging, offering brands a powerful way to capture attention and connect with consumers.

Why Packaging Designers Care About Pantone Colors
Pantone’s Color of the Year isn’t just a visual choice — it reflects cultural moods, emerging trends, and consumer sentiment. Integrating this color into your packaging can:
- Enhance Shelf Impact – Stand out among competitors with a trendy, vibrant hue.
- Align with Brand Values – Show that your brand is forward-thinking and design-savvy.
- Create Emotional Connection – Colors evoke feelings; using Pantone’s selection taps into the collective mood of 2025 consumers.
For B2B brands in food, tea, coffee, snacks, or gift packaging, this means an opportunity to refresh boxes, sleeves, and labels with colors that resonate immediately.
Packaging Trends for 2025 with Pantone Color
- Luxury & Minimalist Designs – Matte finishes paired with metallic foils create a premium feel while letting the Pantone color shine.
- Eco-Friendly Packaging – Sustainable paperboard and kraft materials in Pantone hues convey both trendiness and responsibility.
- Interactive & Gift Packaging – Special edition tea boxes, chocolate gift boxes, and subscription packs using Pantone color make products more desirable for gifting.
- Contrast & Highlight – Combine Pantone 2025 with complementary neutrals to make logos, typography, or product windows pop.



How Brands Can Apply the Color
- Tea & Coffee Packaging – Pantone 2025 can be used on sleeves, rigid boxes, or lids to make your product a visual statement on retail shelves.
- Snacks & Confectionery – Highlight seasonal collections or limited editions with Pantone-inspired box printing.
- Corporate Gifts & Luxury Packaging – Incorporate the color into custom inserts, ribbons, or embossing for a cohesive and modern aesthetic.

Using the Pantone Color of the Year 2025 in packaging is more than a trend — it’s a strategic move to modernize your brand, attract attention, and communicate relevance. For B2B packaging buyers, this is an opportunity to impress distributors, retailers, and end consumers alike.
At Weifang Sunshine Packaging, we help brands integrate Pantone colors into custom cardboard boxes, gift packaging, and product sleeves, ensuring high-quality print, sustainable materials, and memorable design.